AI supports digital transformation by synthesizing and producing data that helps businesses make smarter decisions to improve the employee experience.

According to Forbes “Digital/AI transformation should be centered around the customer and respective stakeholders. This involves understanding customers' or in a business scenario employees’ needs, preferences and behaviors and using digital technologies to deliver a better customer experience.”

This statement reinforces that AI can not only help customer behaviors, but employee behaviors as well by intelligently nudging and guiding employees' attention to key information and help them make more informed decisions.

Personalization provided by AI helps improve operations and reduce context switching across siloed systems through process automation as AI-driven chat experiences transform the digital landscape for employees and customers alike. More relevant responses, more ways to find solutions, and algorithms to analyze systems and information mean significantly improved operations and productivity.