THE CHALLENGE
Employees Are Struggling with Tech Interactions
The influx of enterprise technology in the modern workplace introduces a significant cognitive challenge: the cost of constant context switching. As workers navigate a myriad of tech interactions, the brain will struggle with rapid and frequent digital multitasking that leads to a scattered focus and decreased productivity.

![[asset] digital friction app overload](https://images.ctfassets.net/z7p73u8c0thn/2wDbjak97uW2ui2s9p6mK/ad729fc2fb001fdb3a9450c27eedabca/digital_friction_app_overload.jpg?w=780&h=400&fl=progressive&q=60&fm=jpg&bg=transparent)

