In this episode, Rob takes a slight departure from our usual topics related to the digital workplace. Instead, this episode digs into the concepts related to customer experience, product adoption, and marketing. Themes related to software selection and adoption for application leads. Today, we are joined by Sterling Bailey, an esteemed marketing leader who has helped create the customer experience strategy for some of the world's most important brands. Sterling hasn't only made waves in the marketing sphere; he's also the founder of 'Cap For Kids' (https://www.capforkids.org) a wonderful non-profit that helps reduce the financial burdens of children and their families fighting pediatric cancer.
Here, we delve into the intricate art of customer experience, navigating how brands can make the most out of every customer interaction. Sterling shares his wisdom on the importance of infusing value into each touchpoint along the customer journey. We also discuss aspects of marketing - creating emotional connections between a brand and its customers. In today's increasingly impersonal digital world of distractions, this element has never been more crucial. Sterling provides compelling insights on how to establish these connections, making for a captivating discussion that any marketer, business owner, or customer service professional will find invaluable. This is an episode brimming with inspiration, enlightenment, and a human touch.
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